“When it comes to marketing, and Facebook and ads, you don’t know what’s going to work and what’s not,” said Zarrar. Zarrar shared that as a small business owner, he needed to experiment with their ad content. They rely on platforms like Facebook and Instagram to grow their brand awareness and sales. To share that message, much of ANTI’s social media content showcases the merchandise worn by individuals who are uniquely themselves, just like the brand. How Fashion Brand and Small Business ANTI Tells Their Story We encourage our customers to make their own statement.” Their slogan, “Trust Yourself”, reflects that sentiment. “You could be anti-war, anti-propaganda, or anti-breakfast if you really don’t like breakfast. “If you think of the word ‘anti’, it’s a word of opposition,” Zarrar explained. Available online on their website and ASOS, as well as select retailers in downtown Toronto, the first step is to wear an ANTI hoodie, t-short, or cap but as ANTI founder Zarrar Rasool tells us, the journey truly begins when each person makes ANTI apparel their own. In a world that demands that everyone should be the same, ANTI wants their customers to carve their own identity. Small Businesses Creating Great Facebook Ads: ANTI This week, we take a look at ANTI, a Toronto streetwear line creating fashion cinemagraphs to use in their Facebook and Instagram ad campaigns.
CINEMAGRAPH PRO LICENSE SERIES
In this blog series Small Business, Big Impact, Flixel explores how small businesses are creating cinemagraphs for their digital advertising and social media to drive results.
CINEMAGRAPH PRO LICENSE PRO
To create cinemagraphs, businesses only need an iPhone, a tripod, and Cinemagraph®️ Pro from Flixel. These living photos hold attention in ways that still images no longer can. Small businesses now have a new, easy-to-create video ad format that will allow them to tell their brand stories, connect with customers, and compete against larger businesses: they are called cinemagraphs. Unlike top brands and large businesses, many small businesses may not have the time, money, skills, or resources to create video ads at scale. As audiences consume videocontent more than static content, marketers are using video in their ad strategies to attract their eyes and increase sales. Small businesses need advertising tools to stay competitive. Facebook Video Ads Featuring Cinemagraphs Deliver Better Results for Small Business
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